The world economy is buffeted by multiple risks and challenges. The black swan of coVID-19 is still hovering over the global village. How can we turn a crisis into an opportunity? Stand firm in adversity, can pursue a dream forward! The future starts with our reverence for the profession.
June 18 to 19, by the union real estate chamber of commerce (CRECC), Asia Pacific hotel association (APHA), and the subject of "observes the potential for" best Chinese brigade 20 global BBS (yunfeng + cloud awards) held a grand, main venue located in the four seasons hotel in guangzhou, Jin Maowan hotel in Beijing, Shanghai shimao royal Amy hotel, shenzhen shekou nanhai hotel Hilton live hall, synchronous wires, live in the world.
Within two days of the event, it attracted nearly 2 million industry elites and travel professionals who love life to enjoy the online feast of wisdom.
Jinmao, fuli, qiaoxin, shimao, Joy City holdings, zhengwei international and other world leading developers and operators of real estate, hotels and cultural travel projects, overseas Chinese town, Beijing travel, fosun, ctrip, Tencent cultural travel, blu-ray cultural business travel and other cultural travel groups; Marriott, Jinjiang, Hilton, Intercontinental, Accor, Hyatt, Mingyu, Yuehai, Dongcheng, Junlan, Huatian, Kempinski, Banyan Tree, etc. Beijing Banquet, South Beauty and other catering groups, YabuPushelberg, AB CONCEPT, CCD, HHD, CHD, PLD and other top hotel design agencies in the world, a total of more than 50 celebrities were invited to be the guest speakers of this forum, to carefully think through the fog, with wisdom to feel the situation.
The pilot talks in outline
At the opening ceremony of the Forum, Lu Yong, member of the Party Group of all-China Federation of Industry and Commerce and Vice Chairman, delivered an opening speech, and SahbaSobhani, head of cultural Tourism, Business and Development of THE United Nations Development Program, delivered a congratulatory speech, which opened the first hardcore "Yunfeng Summit" of global cultural tourism. Standing at a turning point and a new starting point in the development of the industry, the forum will lead cultural travelers to a new journey.
"The epidemic cannot change the general trend of people's pursuit of a better and happier life. The current impact of the pandemic will not change the direction of hotels and tourism as a sunrise industry!" Lu Yong, vice chairman of the All-China Federation of Industry and Commerce, delivered a forceful opening speech, which made us more clear about the general trend and confidence!
SahbaSobhani, head of cultural tourism, Business and Development of THE United Nations Development Programme, delivered a speech in which he Shared with us the international situation and post-coVID-19 outlook from a global perspective. He also highly recognizes the theme of the forum and its positive response to the UN's "Transforming our World: 2030 Agenda for Sustainable Development".
Covid-19 has had a profound and far-reaching impact on the world economy, and it will continue to do so. As a real estate or tourism related industry practitioner, you should be prepared to rise to the challenge.
During the forum keynote speech, leading global hotel companies such as Hilton, Marriott, Accor, Hyatt, Intercontinental, Real Hospitality Group, etc., made insightful comments on the situation.
ChristopherJ.Nassetta, Global President and CEO of Hilton Worldwide, said in a speech: "As a result of the coVID-19 outbreak, All of Hilton's 150 hotels suspended in mainland China have now resumed operations, and 90% of hotel construction projects in Greater China have been resumed."
Arne Sorenson, President and CEO of Marriott International, said, "Let's work together to come up with new, innovative and practical ways to promote sustainable development of the hotel and tourism industry. After the epidemic, the Chinese Cultural brigade will be the first to recover! In the future, China is the biggest growth opportunity!"
JolyonBulley, CEO of Intercontinental Greater China, explains: "When choosing a hotel, customers will look for a well-known brand, modern and customised design, quality service, and reliable security. In the future, the mid-tier hotels are the best balance point for supply and demand growth."
Michael Issenberg, Chairman and CEO of Accor Asia Pacific, said: "' Lifestyle hotels' can be an attractive investment option because they are usually smaller, have a faster return on investment and have higher 'flat' efficiency."
David Udell, Executive vice President, Hyatt Hotels & Resorts, Asia Pacific, said, "I remain positive and look forward to working with partners to rebuild the industry we love."
"In terms of product, hotels are not just selling rooms, they are selling experiences," says Michael Ho, President, Development and operations, Asia Pacific, Hyatt Regency. Ben Seidel, President and CEO of Real Hospitality Group, said, "We will eliminate services and facilities that simply 'feel good' but waste time, money and resources without a corresponding return on investment."
Ben Seidel, President and CEO of Real Hospitality Group, said, "We will eliminate services and facilities that simply 'feel good' but waste time, money and resources without a corresponding return on investment.
China's first Travel such as home, Dongcheng International and other new world hotel brand leader advice and Suggestions.
Sun Jian, general manager of Beijing Capital Travel Home Hotels (Group) Co., LTD., stressed that in the future operation and management, in addition to implementing the professional spirit in each project, we should also use the professional spirit of the society to give the industry more experience.
Wu Wei, director and co-president of Dongcheng International Group, pointed out that investment light, mode light, organization light, operation light, cost light will become the direction of the entire hotel supply side reform.
Leaders of jinmao, Fosun, Qiaoxin and other global leading developers and operators of real estate, hotels, cultural and tourism projects to talk about opportunities and challenges.
Zhang Hui, senior vice President of China Jinmao Holding Group, analyzed: "The 'national tide consumption' supported by young people, the 'grass-growing consumption' formed by social interaction and sharing, and the 'high-quality consumption' dominated by the new middle class will become China's future consumption trends."
Qian Jianong, chairman and CEO of Fosun Tourism culture Group, said: "Live streaming has become a popular trend, especially for brands and products that are highly recognized by consumers. After the epidemic, some parts of the hotel and tourism industry will recover quickly."
Zhong Weihe, co-president of Qiaoxin Group and President of Qiaoxin College, said, "The epidemic has profoundly changed the minds and behavior patterns of consumers. After the epidemic, the tourism industry will show four major trends: depth, intelligence, nature and sociability."
"The extensive application of 5G and new technologies such as artificial intelligence, cloud computing and big data will improve the management and service level of smart tourism and become a new engine to accelerate the industry reform and shape the future of the industry," said Wang Gang, President of oct Tourism Research Institute, chairman of OCT International Travel Service and chairman of Jinxiu China Co., LTD.
Yang Xiulong, President of Beijing Banquet and CEO of South Beauty Group, based on the theme of "Chinese Service enables Upgrading core Competitiveness", said that everyone is a "we media" nowadays, and we should turn every customer into our volunteer publicist.
Dai Bin, President of the China Tourism Academy (data center of the Ministry of Culture and Tourism), stressed: "We should pay close attention to the changes of science and technology, capital, technology, culture and creativity, especially the consumer demand changes of 'backbreakers'. We should face new markets and look for new drivers."
The leaders' table brings together ideas
First of all, The Leaders roundtable Summit 1 (special session for cultural Tourism) focuses on the key words of "Breakthrough and rejuvenation", gathering wisdom together, innovating and seeking change, and turning crisis into opportunity.
Gu Huimin, dean of the School of Tourism Science at Beijing International Studies University, said: "Risk prevention and control system should be established to enhance the financial resilience of cultural and tourism enterprises."
Zhang Jianming, member of the CPPCC National Committee and chairman of Mingyu Industrial Group, stressed: "To build a customized boutique hotel is an innovative mid-end product with" gaoping effect "and" fine, beautiful and comfortable ".
"In the next five to ten years, no matter from the supply side, the industry side, or from the service side, product elements side, it will enter a golden period of development," said Zhishi Qilin, CEO of Songzan Tourism Group.
"Under the new normal of the epidemic, it is urgent to provide a healthy, safe and intelligent travel," said Xing Xun, general manager of Tencent Travel Service. The digital choice and digital infrastructure of all supply-side enterprises will surely become a necessity."
Later, at the Leaders Roundtable 2 (special session for INFORMATION Management), the industry's top players focused on the key words "inflection point, starting point" and discussed the thoughts and actions of the information management staff after the epidemic.
Tang Ming, vice President of Shimao Group and chairman and President of Shimao Hotel Management Co LTD, said: "The hotel industry needs to return to its original intention, try more new sales strategies and channels, and create more distinctive products."
Huang guiqin, general manager of Joy City holding hotel and long rental apartment management company, added that for the recovery after the epidemic, we need to focus on "ping effect" and improve "ping effect" through various business innovations.
Bai Ke, general manager of ASSET Management Center of R&F Group, Shared his vision for the future of integrating cultural tourism, health care and hotel industry.
Lin Xingyu, vice President of Jinjiang Hotel China, said that during the epidemic, Jinjiang Group has launched a number of support policies for investors, and also provided 3.5 billion yuan of special support fund to help partners with cash flow difficulties.
Zhou Tao, general manager of Huatian International Hotel Management Co., shares his successful experience in "adding value" to hotel assets.
Wang Jianping, President of The Jun LAN Hotel Group, suggested that in the face of the epidemic, the cultural travel industry should add customers, reduce costs, divide risks and multiply technologies.
Wang Wei, managing director of Yuehai (International) Hotel Management Group, said that the rise of the new generation of consumers, the development of science and technology, the baptism of the epidemic, more urge hoteliers to keep pace with The Times, continuous innovation.
Gu Yijun, general manager of Shanghai Jinmao Hotel Management Co., LTD., pointed out that as a hotel property manager, one should not only consider how to sell hotel rooms and catering, but also think deeply about the deep personality needs of tourists.
Brainstorm and make breakthroughs
In addition, the international top hotel design masters gathered at this forum to share the design concept, as well as the case of spatial evolution.
George Yabu, founder and chairman of YabuPushelberg, and Glenn Pushelberg, co-founder and partner of YabuPushelberg, points out that the most successful hotels have a common thread throughout the process, connecting all the designs but not identical.
Zheng Zhong, founder and chairman of CCD Hong Kong Zheng Zhong Design Office, said that the extension and echo of humanity and nature belong to both the past and the future, adding that the exploration of the site and potential is the key to integrate architecture and nature as much as possible.
Wu Zhongkuang, co-founder and chief designer of AB CONCEPT, says it's important to capture some good graphic elements in a design, east or west.
Hong Zhongxuan, founder and chairman of HHD Holiday Oriental International Design Agency, proposed that the designed blockchain "with decentralization, intelligent contract and time stamp" technology, better cater to the iterative development direction of the large accommodation industry.
Finally, at The Leaders Roundtable 3 (Design Special session), the industry's top players focused on the key words of "crossover, symbiosis" and how to enhance the value of design?
Dong Yi, chief planner of Investment Committee of Zhengwei International Group and President of Engineering management center of Zhengwei International Group, pointed out that the market demand of business hotels will decrease while that of leisure resorts will increase. In addition, the application and progress of the Internet will have some subversive effects on real estate.
Zou Chunhui, founder and chairman of CHD Zou Chunhui (International) Design Office, said that he has always been adhering to the design concept of "integration of nature, interaction between ancient and modern", so that the hotel is close to the ecological nature, more cultural heritage and characteristics.
According to Wang Jianwei, banyan Tree's vice President of project development and design, designers need to give the hotel space a soul.
Liu Bo, founder and chairman of PLD Liu Bo Design Consulting Co., LTD, Shared that with more and more theme hotels being pursued by the market, designers are provided with more space for personalized play.
According toKim Aijun, design director of Kempinski Group, the core value of a hotel is not only the property itself, but also design and service.
On June 18th, the World Alliance of Hotel Designers was founded
George Yabu, founder and chairman of YabuPushelberg Design, was appointed honorary Chairman of the World Alliance of Hotel Designers. Zheng Zhong, founder and chairman of CCD Hong Kong Zheng Zhong Design Office, was elected as the first chairman; Dong Yi, Chief Planner of Investment Committee of Zhengwei International Group and President of Engineering Management Center of Zhengwei International Group, Hong Zhongxuan, founder and chairman of HHD Holiday Orient International Design Agency, and Wang Jianwei, Vice President of Project development and Design of Banyan Tree Group, were elected as the first co-chairmen. Xian Feng, founder and CEO of Zhongshang (Guangzhou) Cultural Tourism Development Co., Ltd. was elected as the first executive Chairman.
It is reported that the establishment of the World Hotel Designer Alliance is to play the role of the bridge and link of the Chamber of Commerce, boost the innovation and collaborative development of the design industry chain, and help achieve the five precise docking of "investors and management, owners and designers, funds and projects, talents and enterprises, products and channels".
The authority released the situation of study and judgment
Dr. Yang Honghao, director of the Industry Institute of China Tourism Academy (Data Center of Ministry of Culture and Tourism), released the 2019-2020 Survey report "From the Perspective of Owners: Index Ranking List of Hotel Management Companies" at this forum.
It is reported, the report by jin MAO, fuli, poly, fosun, agile, Joy City holdings, wanda, green land, shimao enterprise initiative sponsored jointly issued, and the majority of hotel investors and owners response, and the whole union real estate chamber of commerce, the union real estate chamber of commerce hotel investors of the branch to carry out the questionnaire is widely distributed and research work, coupled with large data at the national center for culture and tourism data, by the China institute of tourism as a whole, written and published.
According to the survey results, intercontinental, Marriott, Hyatt, Hilton, Wyndham and other five hotel groups rank top five in the overall satisfaction ranking. Shimao Stara, Huazhu, Yaduo in the market promotion ranked high. Wanda and Yuehai ranked among the top five in engineering maintenance. Dongcheng International, Duxi and other security management ranked high. Mingyu Business travel, Mulian Village, Dongcheng International, Huazhu and Junlan were listed in the top ten of the owners' most cooperative wine management companies in the future.
The research report also puts forward improvement Suggestions from the aspects of improving performance, enhancing marketing ability, team building and so on.
Feng Jianqi, vice President of Ctrip University, released the 2019-2020 Report on Global Trends in Cultural travel, entitled "Seeing the trend and Achieving The Power".
As for the global economy, most people think it will not return to 2019 levels until 2021, but there are risks, the report said. Dating couples and solo travel, for example, are on the rise. It is suggested that enterprises pay attention to the integration of online and offline, and live broadcast is a good opportunity for exposure.
Xian Feng, founder and CEO of Cultural Tourism Development Co., LTD., hosted by CCTV
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