The general tone of China's steady progress in 2019 provides a new opportunity for the high-quality development of the cultural tourism industry.

1. The number of industry organizations continues to grow

2018 end of the year, the statistics included in the scope of the various types of culture and tourism unit of 31.82 million units employing 375.07 million. Among them, at all levels of culture and tourism departments subordinate units 66 835 , an increase of 91 Ge ; employing 67.06 million people, an increase of 0.34 million.

2. Art performance business is rising steadily

2018 total number of national art troupes 17123 , an increase over the previous year 1381 , employing 41.64 million people, an increase over the previous year 1.34 million people. Among them, there are 2,078 art performance groups affiliated to cultural and tourism departments at all levels , accounting for 12.1% , and 114,400 employees , accounting for 27.5% .

2018 National art troupes performed a total of 312.46 Manba, an increase over the previous year by 6.4% , of which went to the countryside to perform 178.82 Manba, went to rural performances of the total performances of 57.2%; domestic audience 13.76 million passengers, an increase over the previous year 10.3 % , including 779 million rural audiences ; total revenue was 36.673 billion yuan, an increase of 7.2% over the previous year , of which performance revenue was 15.227 billion yuan, an increase of 3.1% .

3. Per capita library resources have increased

At the end of 2018 , the national average public library construction area per 10,000 people was 114.4 square meters, an increase of 5.4 square meters over the end of the previous year ; the national per capita book collection was 0.74 books, an increase of 0.04 books over the end of the previous year ; the national average per capita book purchase fee was 1.77 yuan, which was higher An increase of 0.07 yuan at the end of the year .

Annual National Public Library library card issued 7263 million units over the previous year an increase of 7.8%; the total circulation of passengers 82 032 million, an increase of 10.2% . The number of books, periodicals and literature loaned out was 580.1 million, an increase of 5.3% over the previous year ; the number of borrowers was 258.14 million, an increase of 1.2% over the previous year . A total of 179,043 events were held for readers throughout the year , an increase of 15.1% over the previous year ; the number of participants was 106.48 million, an increase of 20.2% over the previous year .

4. The rapid development of mass cultural undertakings

In 2018 , mass cultural institutions across the country organized a total of 2,194,800 cultural activities , an increase of 10.9% over the previous year ; the number of people served was 705.53 million, an increase of 10.3% over the previous year .

At the end of 2018 , the actual building area of ​​buildings used by mass cultural institutions across the country was 4,280,900 square meters, an increase of 4.3% over the end of the previous year ; the area of ​​business buildings was 31,461,700 square meters, an increase of 5.7% over the end of the previous year . At the end of the year, the country’s average building area of ​​cultural facilities per 10,000 people was 306.95 square meters, an increase of 11.51 square meters over the end of the previous year .

5. The domestic tourism market continues to grow steadily

In 2018 , the domestic tourism market continued to grow steadily, the inbound tourism market steadily entered a slow recovery channel, and the outbound tourism market developed rapidly. The year the number of domestic tourism 55.39 million passengers, an increase over the previous year by 10.8%; tourist arrivals 14120 million, an increase over the previous year by 1.2%; number of outbound tourism 14972 million, an increase over the previous year of 14.7%; the whole year The total tourism revenue was 5.97 trillion yuan, a year-on-year increase of 10.5% . It is estimated that in 2019 , the number of domestic tourists was 6.04 billion, and domestic tourism revenue was 5.6 trillion yuan, an increase of 9% and 10% respectively over the previous year ; the number of inbound tourists was 145 million, and international tourism revenue was US$ 130.9 billion, an increase of 3% respectively over the previous year . And 3%; the number of outbound tourists was about 168 million, an increase of 12% over the previous year , and the total tourism revenue for the year was 6.5 trillion yuan, an increase of 10% over the same period last year ..

6. Investment in cultural tourism rose slightly

In 2018 , the central government continued to implement cultural projects such as "three museums and one station" free and open, intangible cultural heritage protection, and public digital cultural construction, and implemented a total of 5.051 billion yuan of special funds for local culture from the central government , an increase of 0.6% over the previous year . In addition, the central government has arranged a tourism development fund of 1.485 billion yuan to provide key support for the construction of local tourist toilets, the creation of global tourism demonstration zones, and the transformation and upgrading of tourism public service systems and tourism industry integration development projects.

2018 National Cultural operating expenses 928.33 billion yuan, an increase over the previous year 72.53 billion yuan, up 8.5 percent; the national average culture operating expenses 66.53 yuan, an increase over the previous year 4.96 yuan, an increase of 8.1% . Cultural undertakings accounted for 0.42% of total fiscal expenditures, which was the same as the previous year.

7. Market outlook for 2019 : the inbound tourism market continues to grow

At the 22nd General Assembly of the United Nations World Tourism Organization , China initiated the establishment of the World Tourism Alliance, which has become an important platform for promoting experience sharing in the future. At the same time, the "Belt and Road" Tourism Cooperation Chengdu Declaration" was released, proposing to strengthen the "Belt and Road" tourism cooperation, strengthen policy communication, improve the level of tourism facilitation, create a tourism cooperation mechanism, and improve the quality of tourism exchanges.

From the trends in the number of inbound tourists and domestic residents outbound in the past 20 years, it can be seen that China's inbound tourism market has continued to grow, and China's outbound tourism has shown a slowdown. With the impact and radiation of the International Import Expo, it will accelerate the transformation and upgrading of the tourism industry and promote the quality of tourism services. Therefore, it is also conducive to the revitalization of inbound tourism and the upgrade of domestic tourism, which will greatly promote international service trade.

The above data comes from the "China Cultural Industry Development Prospect Forecast and Industrial Chain Investment Opportunity Analysis Report" by the Qianzhan Industry Research Institute. At the same time, the Qianzhan Industry Research Institute also provides industrial big data, industrial planning, industrial declaration, industrial park planning, and industrial investment promotion. Program.

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